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Episodes

Aug. 8, 2024

How to "Newsjack" Your Marketing

Today, we're mastering newsjacking – the strategic art of leveraging current events to elevate your brand. We'll navigate the balance between seizing opportunities and maintaining integrity, equipping you to craft impactful m...
Aug. 8, 2024

Building Your Sales Tech Stack

Today, we'll delve into the exciting world of sales technology, exploring how it's revolutionizing the way businesses connect with customers and close deals. We'll cover everything from the essentials like CRMs and automation...
Aug. 6, 2024

Guest Teacher: Steve McKee - Co-founder, McKee Wallwork | Mastering Business Turns and Marketing Innovation

Today, your guest teacher is Steve McKee, Co-founder of McKee Wallwork and author of "Turns." As a nationally recognized marketing strategist, Steve has dedicated his career to turning around stalled, stuck, and stale compani...
Aug. 6, 2024

How to Lead With Value

Today, we'll unravel the secrets of the entrepreneurial paradox: how focusing on solving problems for others can paradoxically lead to the resolution of your own challenges. We'll delve into the power of value creation as the...
Aug. 3, 2024

Customer Retention Strategies

Today, we'll unravel the intricacies of customer retention, revealing powerful strategies to transform casual buyers into lifelong brand enthusiasts. From mapping the customer journey and crafting personalized experiences to ...
Aug. 1, 2024

Tax Deductions, Deadlines and Credits

Today, we'll unravel the intricacies of small business taxes, revealing powerful strategies to maximize your deductions, conquer deadlines, and potentially uncover valuable tax credits. From proactive planning and meticulous ...
July 31, 2024

The Power of a Strategic "No"

Today, we dove headfirst into the transformative power of "no" – not the knee-jerk, guilt-ridden kind, but the strategic, empowered "no" that propels your business and life forward. We dissected the hidden costs of overcommit...
July 30, 2024

How to Repurpose Content Effectively

Today, we'll delve deep into the world of content repurposing, exploring how to maximize the reach and impact of your existing content. We'll uncover strategies for identifying your most valuable pieces, transforming them int...
July 30, 2024

Guest Teacher: Ryan Stewman - Founder & CEO, Break Free Academy | The Secrets to Hardcore Closing

Today, your guest teacher is Ryan Stewman, CEO of Hardcore Closer, a powerhouse in the world of sales and personal development. From overcoming a troubled past and two stints in federal prison, Ryan has risen to become a mult...
July 30, 2024

Pay-Per-Click (PPC) Advertising

Today, we navigated the treacherous waters of PPC advertising, venturing beyond the surface-level appeal of "easy" ads and unearthing the strategic depths required for true success. We debunked the myth of "set it and forget ...
July 28, 2024

Guest Teacher: Kute Blackson - Transformational Speaker & Bestselling Author | The Power of Authentic Living

Today, your guest teacher is the inspiring Kute Blackson, CEO of Blackson Group, a visionary leader, and transformational speaker. By the age of 30, Kute had already impacted thousands of lives through his profound teachings ...
July 27, 2024

Building Company Culture

Today, we dove beneath the surface-level perks and buzzwords to expose the true essence of company culture. We challenged the notion of "culture fit," revealing its potential to stifle innovation and breed mediocrity, and cha...
July 26, 2024

Upselling & Cross-selling

Today, we embarked on a journey to uncover the untapped revenue potential hiding within your existing customer base. We'll soon delve into the psychology behind successful upselling and cross-selling, revealing how to leverag...
July 24, 2024

Guest Teacher: Swish Goswami - CEO & Co-Founder, Surf | Why Paid Advertising Doesn’t Work

Today, your guest teacher is the trailblazing Swish Goswami, a renowned entrepreneur, investor, and author. By the age of 26, Swish had already founded six high-impact ventures across four industries. He is currently the CEO ...
July 24, 2024

Book Review: Think & Grow Rich by Napoleon Hill

Think & Grow Rich by Napoleon Hill: https://amzn.to/3SlCmPC Napoleon Hill's "Think and Grow Rich" may seem like an artifact of a bygone era, but don't let its age fool you. This timeless classic is packed with insights that, ...
July 24, 2024

The Secret to Using UGC (User Generated Content) Effectively

Today, we're revolutionizing your UGC strategy. We're ditching the passive "hope-they-post" approach and embracing a proactive, partnership-driven framework. You'll learn to cultivate a vibrant community of creators who not o...
July 23, 2024

The Art of Closing

Today, we're ditching the sleazy sales tactics and outdated closing scripts. Instead, we're upgrading your approach with a strategic framework that not only seals deals but also fosters long-term relationships and builds unwa...
July 21, 2024

Guest Teacher: Grant Cardone - Founder, Cardone Capital | 10x Your Sales

Today, your guest teacher is the legendary Grant Cardone, a powerhouse entrepreneur, real estate mogul, and bestselling author. Grant has built an empire with a multifamily real estate portfolio valued at over $1.4 billion. H...
July 19, 2024

Why Your Lookalike Audiences Aren't Converting

Today, we're revolutionizing your approach to lookalike audiences. We're ditching the "spray and pray" tactics and embracing a strategic framework that prioritizes precision, relevance, and long-term growth. You'll learn how ...
July 18, 2024

The New YouTube Promotions (Beta) Tab

YouTube's Promotions tab isn't just another feature; it's a strategic lever for those who understand it. It's about precision targeting, calculated amplification, and data-driven optimization. This isn't about buying views; i...
July 17, 2024

What Does a B Corp Certification Mean For Your Business?

Today, we're upgrading your social impact strategy. Ditching empty slogans and embracing the B Corp framework (or the alternative that's right for you). This isn't about a trendy label – it's about weaving purpose into the fa...
July 17, 2024

Guest Teacher: Grant Baldwin - Founder, The Speaker Lab | Building a Successful Speaking Career

Today, your guest teacher is the inspiring Grant Baldwin, a nationally recognized speaker, podcaster, and author. Grant has built a successful career by helping thousands of people start and grow their own speaking businesses...
July 17, 2024

Key Financial Ratios You Need to Know

Today, we're revolutionizing your relationship with financial ratios. We're ditching the dusty textbooks and embracing a dynamic, action-oriented approach. You'll learn to handpick the ratios that matter most to your business...
July 15, 2024

Affiliate Marketing is Your Brand's Secret Weapon

Today, we're upgrading your approach to affiliate marketing. We're leaving behind the tired "get-rich-quick" schemes and embracing a strategic, results-driven framework. You'll learn how to handpick a team of affiliates that ...